Madigan Cluff have responded to the recent OFCOM consultation on product placement. The full script is attached. We are concerned that the proposed rules are not clear enough on what advertisers may be allowed to do with placement and leave the interpretation in OFCOMs hands. Given the potential value of placement to producers and broadcasters – which provides bigger budgets for UK productions – we believe that placement should be regulated only where it interrupts the enjoyment consumers have of programmes.

Read the full document (pdf)