Madigan Cluff have recently developed a pair of guides to help production companies and advertisers understand the issues about placement as placement becomes a live issue in the UK and across Europe. Copies of each guide are available free – if you are interested in a copy of one the guides please send us an e-mail to info@madigancluff.com

TEN QUESTIONS A PRODUCER CAN HAVE ON PRODUCT PLACEMENT

• What is the current state of play for Product Placement?
• What is the market value of placement and how can it be estimated?
• What are brand owners looking for in placement?
• What are the positive influences which will help make a placement visible and effective within a programme?
• How can brands help to promote my programme?
• Why should brands want to have promotional and digital links with a programme?
• How do we get rewarded for placement when a programme gets exported to overseas markets?
• How can we help advertisers understand the timeline on their return on investment?
• What is the best process for ensuring you maximise the value you get from placement?
• How can Madigan Cluff help in assessing the value of the placement opportunities you have?

TEN QUESTIONS A BRAND OWNER CAN HAVE ON PRODUCT PLACEMENT

• What is the current state of play for Product Placement in the UK?
• What will be the broad impact of the new placement framework?
• I know how to plan advertising. But how do I plan placement?
• How can I reach an informed judgement on what will work for me?
• How can I get a handle on whether my placement is good value?
• Why should brands want to have promotional and digital links with a programme?
• Do UK-created programmes, tend to get much overseas exposure?
• How can I get a handle on whether my placement is good value?
• How best to ensure that the deal works well for all parties?
• How can Madigan Cluff help in assessing the value of the placement opportunities you have?