The attached PDF is the Madigan Cluff autumn update on changes influencing how brands interact with programmes transmitted around the world. This edition features:-

• Why football is more local than global.
• Edging into the spotlight – how Product Placement is slowly rolling out in Europe.
• How the $6 billion market for imported drama in Europe is holding steady.
• The influence of brands looks at reaction to brands in and around Celebrity Big Brother?

If you are interested in further information on any of the articles please feel free to contact us at info@madigancluff.com

Read the full newsletter (pdf)