Relative newcomer Money Drop was the top format title by value created in 2012; pushing Come Dine With Me into second place, according to a new 172-page report that covers 16 territories. The TV Formats in Europe report using Madigan Cluff data further states that The Voice entered the top 10 in 2012. Who Wants to Be a Millionaire was the top title in both 2009 and 2010, but had dropped to ninth in 2012.

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